Led a group of 15 designers to concept, illustrate and deliver five kits to engage the adult colorist. The products featured – Prismacolor, Sharpie Markers and PaperMate Flair Pens that included unique book themes along with unique assortments that complimented custom color collections.
Our business goal was to generate $6.8M in iRev and gain incremental off-shelf placement with adult coloring books.