The Mr. Sketch crayon line was developed to help break into the coloring category by providing a more comprehensive offering of children's activities. The Mr. Sketch portfolio has always consisted of markers which limit the age range of kids that can use the product. By offering crayons and colored pencils, we introduced more options to our consumer while continuing to leverage our unique equity of scent.
This project entailed:
• Developing a new crayon design that was in a different form than the standard wax cylindrical crayon
• Adding scent to the crayon design
• Developing a new colored pencil that was in a different form than the standard wooden barrel
• Adding scent to the colored pencil design
• Developing artwork that popped on the shelf and brought out the fun in coloring