Led a group of 6 designers to concept and design for three-holiday platforms during a three-day design sprint. The critical touch points per platform were windows, catalog, direct mail and website.
The outcome of our three-day design sprint included:
• 72 Google Jam Images
• 84 Rapid Viz Ideas
• 75 Concepts Distilled Down to 3 Campaigns
The 3 campaigns included:
• Season Of
• Oh What Fun
• Share the…
Each campaign was designed to make the statement that Yankee Candle is fresher, newer and now worthy of a significant reconsideration for holiday shopping.